Content Marketing Statistics

Content Marketing Statistics for 2023

With an estimated worth of more than $420 billion dollars, the content marketing industry is booming than and that is exactly the reason we put together the best content marketing statistics.

If you are a content creator, a marketer, or a social media publisher eager to know about the trends – this post is for you!

The below are the categories we have classified the stats into:

Content Marketing Statistics

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Video Marketing Statistics:

93% of brands got a new customer because of a video on social media. (Animoto)
88% of video marketers plan to include YouTube in their 2020 video marketing strategy. (Wyzowl)
Video is filling that gap, with 68% of companies increasing their video marketing investment. (Databox)
52% of viewers watch a video all the way through. (Vidyard)
67% of consumers consider video to be the most transparent type of social media posts. (Sprout Social)
Marketers are increasing their digital video budgets by 25% year-over-year (Iab)

86% of viewers say they regularly turn to YouTube to learn something new. (Youtube)
More Than 75% of Worldwide Video Viewing is Mobile (Emarketer)
83% of consumers worldwide prefer YouTube to watch video content. (Hubspot)
41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020 (Marketingcharts)

Content Marketing ROI statistics:

80% of B2B companies use content marketing for lead generation (CMI)
69% of people bought something because of a tweet (Twitter)
94% plan to make a purchase from a business they follow (Twitter)
Twitter is among the top three social channels used by marketers with the highest ROI. (Statista)
88% of video marketers reported that video gives them a positive ROI. (Wyzowl)
The paid channels with the highest ROI are Facebook and Google Search advertising. (HubSpot)
Brands that are willing to invest in high-quality content can reap the rewards of increased content marketing ROI thanks to their efforts (Oliveandcompany)
91% of interviewed B2B marketers said that their organization uses content marketing. (Lauro Media)
47% of B2B marketers don’t measure ROI from their content marketing efforts. (Point Visible)
For every $1 dollar marketers spend on email marketing, they receive an average ROI of $42 dollars.(Litmus)
Subscription-based companies with blogs generate 67% more leads than those who don’t have a blog and inbound marketing close rates are 8-10x higher than outbound. (Profitwell)

Inbound marketing statistics:

Inbound marketers double the average site conversion rate, from 6% to 12% total (Hubspot)
61% of consumers say they feel better about a company that delivers custom content and is also more likely to buy from that company. (Custom Content Council)
98% of B2B marketers now believe that content performance justifies its cost(Walker Sands)
Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot)
Blogs give websites on average 434% more indexed pages and 97% more indexed links.(Inbound Writer)

B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Demand Metric)
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)
78% of small businesses attract new customers through social media. (Relevanza)
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (Demand Metric)
Only 5% of adults strongly trust the content they see on social media (Pew Research Center)

Copywriting statistics:

74% of web readers pay attention to the quality of spelling and grammar (RealBusiness)
Personalized calls to action are 202% more effective (HubSpot)
8 out of 10 people only read headlines (Copyblogger)
Readers only consume 20% of content on a page (Nielson Norman Group)
Social proof can increase newsletter signups by 20% (Unbounce)

60.8% of marketers agree visual content is absolutely necessary (Impactbnd)
Messages that are written at a third-grade reading level receive 36% more responses (Boomerang)
The average click-through rate of an ad is 1.91% (HubSpot)
Freelance copywriters earn over $250 per hour (Freelancing Hacks)
The average salary for a copywriter in the United States is around $54,463 per year.(Careerexplorer)

Content creation trends:

56% of businesses reported they want to increase their content creation spending (CMI)
70% prioritize content quality over quantity. (Point Visible)
62% of companies that have 5,000 employees or more produce daily content. (The Manifest)
36.7% of marketers report that creating engaging visual content consistently is one of their top struggles. (Venngage)
51% of content consumption derives from organic search. (Kuno Creative)
78% of content marketers incorporate press release services into their content strategy. – The most commonly-created types of video are explainer videos (72%) presentation videos (49%) testimonial videos (48%) sales videos (42%) and video ads (42%). (Wyzowl)
38% of content marketers rate their content marketing strategy as average. Only 9% believe their strategy is excellent. (SEMRush)
Marketers expect more quality leads from the content: 75% (SEMRush)
Promotional videos and brand storytelling are the most common video types created by marketers. (HubSpot)
It takes 65% more time to write a blog than in 2014 (Smart Insights)

Content promotion statistics:

91% of content gets zero organic traffic (Ahrefs)
Over 30% of marketers think social media is the most effective way of driving traffic (Databox)
Posts with longer headlines get more social shares (Backlinko)
41% of all bloggers use influencer marketing to promote their content. (Orbit Media)
The most common content marketing delivery mechanism is social media, used by 87% of marketers. (Iab)
91% of B2B marketers use LinkedIn to distribute content.(Foundation Inc)
73% of B2B marketers use YouTube to distribute content. (Foundation Inc)
Content production is the biggest challenge for 44% of marketers. (Dsim )

Content Marketing Costs:

Content marketing costs 62% less than traditional marketing programs (Demand Metric)
49% of companies outsource their content marketing (CMI)
Almost 90% of marketers think repurposing their content is a better use of their time than starting from scratch (Databox)
Content marketing costs 62% less than outbound marketing and generates 3x the leads. (CMI)
For subscription-based businesses, the cost of acquiring a customer through content is around 15% less than through paid channels. (ProfitWell)
Subscription-based companies who deploy content see 5-10% better retention rates. (ProfitWell)

B2B marketing statistics:

Even in industrial and manufacturing industries, 67% of purchases are influenced by digital (Google)
The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). (KoMarketing)
22% of the fastest-growing B2B companies have a live chat widget on their website. (Drift)
81% of businesses reported their blog as being critical to B2B lead generation. (Nurture)
59% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Marketing Charts)

41% of B2B businesses conduct their marketing activities in-house (Statista)
Before interacting with a website, the average B2B buyer conducts 12 different online searches (Google)
Spending on digital advertising is set to reach $375 billion by 2021 (eMarketer)
34% of B2B marketing teams say sales and marketing misalignment is the biggest obstacle to converting leads (Informa)
It takes 3 hours and 57 minutes to write a blog post (Orbit Media)

Interactive Content statistics:

45% of B2B buyers say interactive content is one of their top three preferred content types. (SnapApp)
51% of B2B buyers say interactive content is helpful when tackling business challenges. (SnapApp)
62% of B2B marketers are already using interactive content. (DemandGen)
Interactive content gains two times more engagement than static content. (DemandGen)
77% of marketers agree that interactive content has “reusable” value, resulting in repeat visitors and multiple exposures. (Content Marketing Institute)

73% agree that combining traditional content marketing tactics with interactive content enhances the retention of their organization’s message. (Content Marketing Institute)
43% of consumers prefer interactive video content over other types of video content because it gives them the ability to decide what information they want to view and when they want to view it. (MarketingCharts)
In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. (Deloitte)
71% of consumers would prefer to shop at stores with an AR experience (Lumus Vision)
64% of consumers say VR has the most potential in gaming, while 52% recognize its potential in Film and TV. (GlobalWebIndex)

SEO statistics:

53.3% of all website traffic comes from organic search. (BrightEdge)
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro)
SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
12.3% of search queries contain a featured snippet (Ahrefs)

18% of searchers enter a new query before clicking on any results for their original search (Moz)
Over 3.5 billion searches are performed daily on Google (Ardor SEO)
94% of clicks in the SERPs go to organic results (Search Engine Watch)
A breakdown of global search engine traffic on desktop: Google (75.5%), Bing (9.8%), Baidu (9.5%), Yahoo (2.8%) (NetMarketShare)
Pages ranking 1 through 3 on search engine results pages (SERPs) generate a clickthrough rate of 36% (Searchmetrics)

Email marketing statistics:

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. (Imagine Pub)
For every $1 spent, email marketing generates $38 in ROI (Campaign Monitor)
86% of business professionals prefer to use email when communicating for business purposes. (Hubspot)
CTRs are 47% higher for B2B email campaigns than B2C email campaigns. (eMarketing platform)
60% of all marketers cite email marketing as their biggest source of ROI (Brafton)

59% of B2B marketers say email is their most effective channel in terms of revenue generation. (MyEmma)
56 percent of brands using emoji in their email subject lines had a higher open rate (Experian)
Tuesday is the best day of the week to send email (Coschedule)
While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand-building tool. (dma)
Only about 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to. (eMarketer)

Podcast statistics:

65 percent of listeners in the US use devices such as smartphones and tablets to listen to podcasts (Edison Research)
The most recent survey conducted in 2019 found that more than half (51 percent, to be exact) of consumers above the age of 12 in the US listen to podcasts (Statista)
As of January 2020, there are 850,000 active podcasts and more than 30 million podcast episodes (Podcast Insights)
Nearly three out every four podcast consumers in the US say they enjoy tuning in to podcasts to learn new things and do so on a monthly basis (Statista)
Statistics show that 35 percent of people who don’t listen to podcasts (despite being aware of them) say it’s because they don’t know how to locate a podcast. (Edison)

Nearly one-third (32 percent) of Americans listen to podcasts at least once a month (Edison Research)
Nine out of every ten podcast listeners in the US say they listen to podcasts at home (Edison Research)
Statistics show that 54 percent of podcast listeners are either somewhat or much more likely to consider buying from a brand after hearing its advertisement on a podcast (eMarketer)
Two million podcasts are registered by Google. (Variety)
podcast advertising revenues projected to surpass $1 billion annually by 2021 (eMarketer)

Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide. (Statista)
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer)
Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)
321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite)
Millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes. (World Economic Forum)

71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say they agree. (Smart Insights)
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. (Buffer)
Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. (Adobe)
50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand’s social media. (Curalate)

Twitter marketing statistics:

Twitter has more than 330 million monthly active users. (Statista)
22% of adults in the U.S. use Twitter, down from 24% in 2018. (Statista)
Link clicks account for 92% of all user interactions with tweets. (HubSpot)
83% of the people who sent a Tweet to a company and received a response, felt better about the company and were more likely to do business with them. (Twitter)
Only 3% of Tweets about customer service issues call out the company’s username with the @ symbol. (Marketing Land)

People are 31% more likely to recall what they saw on Twitter vs. general online browsing. (Twitter)
53% of users say they bought a product they first saw on Twitter. (WebFX)
Twitter ads are 11% more effective than TV ads during live events. (Twitter)
The best times to post on Twitter are Wednesdays at 9 am and Fridays at 9 am. The best days to post are Tuesday and Wednesday, while Saturday sees the least engagement. (Sprout Social)
There are 500 million tweets sent each day. That’s 6,000 tweets every second (Internetlivestats)

LinkedIn statistics:

LinkedIn has more than 690 million active users. (LinkedIn)
In Q1 of 2020, LinkedIn sessions increased 22 percent year-over-year. (LinkedIn)
In Q2 of 2020, LinkedIn revenue increased 21 percent year-over-year (LinkedIn)
In 2019, LinkedIn made more than 6.8 billion in revenue. (LinkedIn)
Marketing Solutions is LinkedIn’s fastest-growing segment. It grew 44 percent year-over-year in Q1. (LinkedIn)

LinkedIn received 30 billion sessions from its members in 2019. This was a year-over-year increase of 27 percent. (LinkedIn)
In 2019, LinkedIn was voted the most trusted network. (Business Insider)
80% of social media B2B leads come from LinkedIn. (LinkedIn)
Over 46% of all social media traffic to company websites comes from LinkedIn. (LinkedIn)
The best times to post on LinkedIn are Wednesdays from 9-10 a.m. and 12 p.m. The best day for posting is Wednesday and the day with the least engagement is Sunday. (Sprout Social)

Facebook statistics:

68% of Americans use Facebook. (Pew Research Center)
74% of Facebook users check it daily. (Pew Research Center)
Most people access Facebook around eight times each day. (SmartInsights)
96% of Facebook users access it on mobile. (Statista)
If your Facebook ads contain images, then they will be between 75% and 90% more effective. (Consumer Acquisition)

93% of social media advertisers use Facebook ads on a regular basis. (Social Media Examiner)
The best time to post on Facebook is weekdays between 10 a.m. and 3 p.m. Wednesday is the best day to post while Sundays show the least traffic. (Sprout Social)
Facebook Stories has 500 million daily viewers. (TechCrunch)
With 36% of viewers watching political Story content, politics is the top-Facebook Stories topic. (Statista)
81% of businesses prefer video marketing on Facebook. (Buffer)

Instagram statistics:

As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them use it daily. (Statista)
Instagram continues to attract a younger audience with 72% of teens saying that they use the platform. (Sprout Social)
64% of Instagram users are under the age of 34. (Statista)
Ad spending on Instagram is 23% higher than on Facebook according to an internal analysis by Merkle. (DigiDay)

Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. (Sprout Social)
71% of US businesses use Instagram. It surpassed Twitter in business users in 2017. (eMarketer)
The best times to post on Instagram are Wednesday at 11 am and Friday from 10-11 am. Wednesday is the overall best day to post while Sunday sees the least amount of engagement. (Sprout Social)
The Like button is hit an average of 4.2 billion times per day. (Wired)
63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day. (Pewinternet)
Over 130 million users engage with shopping posts on a monthly basis. (Instagram)

Mobile marketing statistics:

Up to 70% of web traffic happens on a mobile device (CIODive)
57% of all U.S. online traffic now comes from smartphones and tablets (BrightEdge)
Almost 9 in 10 smartphone users are not absolutely certain of the specific brand they want to buy when looking for information online. (Google)
75% of smartphone users expect to get immediate information while using their smartphone. (Google)
77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. (Google)

Two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week. (Business Wire)
60% of consumers click on mobile ads at least weekly. (Business Wire)
Mobile searches for “best” have grown over 80% in the past two years (Google)
51% of customers say that they use mobile devices to discover new brands and products (BrightEdge)
69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns (BrightEdge)

Visual content marketing statistics:

Marketers spend the most time creating content for Facebook and their own company website, respectively. (HubSpot)
Design and visual content is the biggest challenge for 23.7% of content marketers. (Adam Enfroy)
32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). (Social Media Examiner)
80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. (Social Media Examiner)
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
70% of companies invest in content marketing, which could include visual marketing strategies. (HubSpot)
One-fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in branded storytelling specifically. (HubSpot)
64% of consumers say VR has the most potential in gaming, while 52% recognize its potential in Film and TV. (GlobalWebIndex)
Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones. (Goyala)
85% of adults consume content on multiple devices at the same time. (Think With Google)

Voice search statistics:

40 million Americans currently possess a smart speaker. Clearly, more and more households are using smart speakers these days. (Review42)
Smart speaker usage is estimated to grow at a compound yearly growth rate of approximately 48% to meet the demands of more than 76 million users by 2020. (eMarketer)
nearly 40 percent of all internet users in the US and a third of its total population are users of voice search (eMarketer)
Approximately seven out of ten consumers (71 percent) prefer to use voice searches to conduct a query over the traditional method of typing (PricewaterhouseCoopers)
23 % of American households possess smart speakers, half of which have more than one (Microsoft)

Amazon currently holds about 70 %of the smart speaker market share within the US, far outperforming its main rivals, Google Home and Apple’s HomePod. (Marketing Land)
34.7 million consumers in the US are expected to shop using the voice search feature on their smart speakers in 2020 (eMarketer)
More than half of all online shoppers in the US use voice assistants to help them research products, while over a third use them to add new items to their shopping list (Narvar)
38 percent of consumers who have heard voice ads on smart speakers find them to be less “intrusive” (Adobe)
27 % of the global online population is using the voice search feature on their mobile devices. (GlobalWebIndex)

Conclusion:

We hope you found interesting content marketing stats you were trying to add to your article. If you feel that we have missed any important data, please do reach out to us.

Summing up this big list of content marketing statistics data is hard. As I mentioned at the beginning of the article, the content marketing industry is booming and all the statistical data in this article are validations.

134 Awesome Content Marketing Statistics for 2023